• The company is mainly known for its Cocoa product in the market.
• From customers stand point, the company is seen as a traditional and stagnant because it barely did any changes with its offerings and/or packaging and it doesn’t communicate any of its products.
• Company’s products have law awareness levels due to lack of availability on shelf.
• No link between the mother brand “corona” and some if its flagship brands (Bimbo, Mary & Rocket).
• Despite the above, consumers love company’s products.